News and events

In addition to our marketing work with large organizations, Blackfriars also comments on marketing, communications, learning, and technology at public events and in the press. Below are some of our recent appearances and citations.

Press release
November 15, 2005

Blackfriars today announced that they have set the Blackfriars Marketing Index at 138 for the fourth quarter of 2005. The Q4 index indicates that companies expect to spend 38 percent more on marketing this quarter than they spent in an average quarter in 2003. Blackfriars also set its third quarter index of actual spending at 126, falling 52 points short of projected Q3 budgets. This value indicates that third quarter marketing spending in 2005 was 26 percent higher than average 2003 quarterly spending. Read the full press release here or order the full report at the Blackfriars Research Store.

Press release
August 15, 2005

Blackfriars announced that it set the Blackfriars Marketing Index to a new two-year high of 178 for the third quarter of 2005. Based upon our seventh quarterly survey of senior business executives in July, businesses are planning to spend 41% of their annual budgets in Q3, but executive attitudes toward marketing are starting to weaken. Read the press release here or order the full report at the Blackfriars Research Store.

Interview and blogcast
June 16, 2005

Lawrence Houghten of Business Blogcasting interviewed Blackfriars about our Sizing US Marketing data and our takes on the decline in TV advertising.

Press release
June 1, 2005

Blackfriars announced that it projects marketing spending at U.S. companies will be nearly $1.074 trillion this year. In this first ever sizing of the U.S. marketing market, Blackfriars found that if marketing were a vertical industry, it would represent about 9% of the gross domestic product of the United States, and it would rank as the fifth largest industry, behind manufacturing, government, real estate, and professional services. Read the press release here.

Press release
May 16, 2005

Blackfriars announced that it has set the Blackfriars Marketing Index at 140 for the second quarter of 2005. The Q2 index indicates that companies expect to spend 40 percent more on marketing this quarter than they spent in an average quarter in 2003. This new report on marketing budgets, attitudes, and spending also analyzes the differences in spending among the six largest vertical industries and provides essential benchmarks for those industries. Read the press release here.

Press release
February 15, 2005

Blackfriars announced today that it has set the Blackfriars Marketing Index at 128 for the first quarter of 2005. The Q1 index indicates that companies expect to spend 28 percent more on marketing this quarter than they spent in an average quarter in 2003. This new analysis of 2005 marketing budgets, attitudes, and spending also presents new business-to-business, business-to-consumer, and nonprofit marketing breakdowns, as well as a recap of 2004 marketing spending and projections for Q1 2005. Read the press release here.

CMO Magazine
December 15, 2004

Christopher Caggiano of CMO Magazine wrote an interesting piece on Blackfriars' data relating marketing measurement and executive satisfaction with marketing. Read about it in CMO's Power Tools segment.

Press release
November 15, 2004

Blackfriars announced today that the Blackfriars Marketing Index for Q4 has been set to 152 for the fourth quarter of 2004. This new analysis of fourth quarter marketing budgets, attitudes, and spending also presents new business-to-business, business-to-consumer, and nonprofit marketing breakdowns, as well as projections of 2005 marketing budgets. Read the press release here.

Google and The Tyranny Of Too Much
August 23, 2004

A number of publications quoted Blackfriars views of Google during the week of its initial public offering. Carl Howe's quote in The Christian Science Monitor noted that Google's ability to make a business out of dealing with the tyranny of too much was unique, and we shouldn't expect a series of similar public offerings that mirror it. The ContraCosta Times quoted Blackfriars as saying that the Google IPO marks the peak of the hype, yet Google could still evolve into a Silicon Valley legend similar to Hewlett Packard. E-Commerce Times quoted a Blackfriars opinion piece on Google (available here) describing the effect Google will have on business and the technology industry.

Press release
August 16, 2004

Blackfriars announced today that the Blackfriars Marketing Index for Q3 has been set to 139 for the third quarter of 2004. This new analysis of third quarter marketing budgets, attitudes, and spending also presents new business-to-business, business-to-consumer, and nonprofit marketing breakdowns. Read the press release here.

Press release
May 11, 2004

Blackfriars announced on May 11 that the Blackfriars Marketing Index has been set at 158 for the second quarter of 2004. We also announced a new set of Blackfriars Marketing Category Indices to track eight types of detailed marketing spending. Read the press release here.

The Christian Science Monitor
April 30, 2004

Based upon the opinion piece he wrote here, Carl Howe was quoted about how Google founders Larry Page and Sergey Brin "have spent a lot of time thinking about how to deal with the tyranny of too much." You can read the full article here.

BtoB Magazine
March 8, 2004

Kate Maddox wrote an article about the Blackfriars Marketing Index and our new research report "The State Of Marketing 2004." You can read the article at BtoBOnline.

The New York Times
February 23, 2004

A brief note written by Stuart Elliott about the launch of the Blackfriars Marketing Index appeared in the New York Times at the end of this column (PDF format).

Press release
February 11, 2004

Blackfriars announced the Blackfriars Marketing Index, a quarterly measure of corporate marketing demand and spending. This announcement was made at the February 11 meeting of the Marketing Roundtable in Lexington, MA, where Blackfriars hosted a panel on Disciplined Marketing. Blackfriars also announced that it will update this index quarterly through ongoing research reports for sale through Blackfriars. Read the press release here.

WHDH-TV, Channel 7, Boston
December 31, 2003

Blackfriars was interviewed about the findings from our study of the 2004 Presidential campaign Web sites. Carl Howe noted that most campaign sites were overwhelming visitors with too much information, forcing visitors to wade through a wealth of data that isn't helping them make a decision.

Press release
December 8, 2003

Blackfriars rated the clarity of the ten 2004 Presidential campaign Web sites. The surprise: only three out of the ten passed. Read the press release here.

Press release
November 25, 2003

Blackfriars launched its Web-based tools for objective analysis of corporate communications. This suite of assessment tools help marketers develop more understandable presentations, web sites, advertising and collateral. Read the press release here.

Women's Leadership Forum
September 24, 2003

Mary Timmons gave the keynote for this event held at EMC Corpration and spoke on how women can craft messages for impact and overcome the physiological barriers to communication.

Cutting The Cord: Trends Driving The Technology Business in 2003 and Beyond,
March 21, 2003 and
February 25, 2003

Blackfriars presented our views on the three trends driving technology business growth this decade at a breakfast event in Maynard, MA. The presentation given at that event is available in Microsoft Powerpoint, Adobe Portable Document Format (PDF), and Apple Keynote formats.

CNN Headline News,
January 7, 2003

Blackfriars commented on Apple's announcement of its own browser and presentation software at MacWorld. Carl Howe noted, "Apple's new browser, Safari, is really Konquerer -- a small fast browser distributed with some versions of Linux -- for the rest of us. It has the potential to link to Apple services such as .Mac; it already has a built-in menu for the Apple site. I'm also impressed by Keynote, which offers better visuals than Powerpoint and integrates better with professional illustration programs like Adobe Illustrator and Photoshop."

You can read the full text of Carl's comments at CNN.com.

5th Annual Symposium on eBusiness Trends and Emerging Technologies,
December 12, 2002

Blackfriars gave the keynote presentation at this event sponsored by the Consortium for Global Electronic Commerce at the University of Wisconsin-Madison. The presentation for that event is available in Powerpoint and in Adobe Portable Document Format (PDF). The keynote was covered in the newspaper, The Capital Times.