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Blackfriars publishes quarterly reports analyzing corporate marketing attitudes and spending. Blackfriars publishes the Blackfriars Marketing Index each quarter as a public product that measures the national spending on marketing by U.S. corporations. Blackfriars also does custom market testing of messages and attitudes as requested by our clients.

You may purchase the latest Blackfriars research reports here by credit card or save time by signing up for an annual research contract. Either way, you'll receive quarterly updates to the Blackfriars Marketing Index and the latest survey data on marketing spending and attitudes.

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New! The June 2005 Blackfriars Report "Marketing 2005: Sizing US Marketing"

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Everyone knows that businesses spend a lot of money to market their products. But just how many dollars will they spend, and where and how will they spend them? This report presents Blackfriars' analysis of the marketing spending of US companies overall and that of six of the largest US industries. More....

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The May 2005 Blackfriars Report "Marketing 2005: Q2 Marketing By Industry"

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US marketing optimism rose at the beginning of 2005, but was that true in all industries? In this report, Blackfriars analyzes the data from its first large benchmark survey and compares and contrasts marketing spending in verticals including financial services, information, manufacturing, and retail. More....

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The February 2005 Blackfriars Report "Marketing 2005: Optimism Reigns"

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US companies are starting 2005 with aggressive marketing plans. In its first 2005 survey of senior business executives about marketing attitudes, budgets, and spending, Blackfriars found that companies spent more in Q4 than in any other quarter in 2004. More....

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Annual Marketing Research Contract

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This contract entitles the user to four quarterly Blackfriars Marketing Research Reports, beginning with the current quarterly report. Reports are typically issued on February 15, May 15, August 15, and November 15. More....

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The November 2004 Blackfriars Report "The State Of Marketing 2004: Q4 Promises A Better 2005"

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Blackfriars fourth quarterly survey of senior executives concludes that marketing spending will strengthen in the fourth quarter based upon strong business results. This report includes breakdowns by B2B, B2C, and nonprofit organizations as well as initial budget data for 2005. More....

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The August 2004 Blackfriars Report "The State Of Marketing 2004: Q3 Continues The Rebound"

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Blackfriars third quarterly survey of senior executives concludes that spending on marketing is finally recovering. This report examines the details of that rebound and analyzes differences in spending among business-to-business (B2B), business-to-consumer (B2C), and nonprofit organizations. More....

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The May 2004 Blackfriars Report "The State Of Marketing 2004: Recovery in Q2?"

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Blackfriars second quarterly survey of senior executives concludes that companies didn't spend the big Q1 budgets they had forecast. But responses show that money isn't lost. Instead, firms have boosted their Q2 budgets even higher. More....

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The February 2004 Blackfriars Report "The State Of Marketing 2004"

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Blackfriars first quarterly survey of senior executives concludes that marketing is starting to rebound and introduces the Blackfriars Marketing Index to benchmark that rebound. More....

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