Blackfriars services
Blackfriars offers four types of services that create the strategic clarity needed to cut through the tyranny of too much. These services include:
- Consulting. Blackfriars consultants apply its unique methodologies and experience to corporate marketing and communications problems and help solve them.
- Training. These courses teach marketing leaders and executives how to improve the performance of their businesses through objective marketing disciplines, including the Blackfriars assessment methodologies.
- Research. Blackfriars publishes quarterly reports analyzing corporate marketing attitudes and spending. Blackfriars publishes the Blackfriars Marketing Index each quarter as a public product that measures the national spending on marketing by U.S. corporations. Blackfriars also does custom market testing of messages and attitudes as requested by our clients.
- Assessments and tools. Blackfriars' assessment services benchmark corporate messages such as presentations, Web sites, advertising and collateral against Blackfriars' objective methodologies. These services guarantee that the listener understands the message as well as the details of the product or service being presented. Blackfriars' tools allow marketing executives to apply our objective review techniques and methodologies to all of their company's communications.
