Analyzing Apple Research
Microsoft has Directions on Microsoft. Now Blackfriars is proud to announce Analyzing Apple, a new line of strategy analysis and financial projections focused entirely on Apple Inc. Preorder our latest report Analyzing Apple: iPhone Summer Heat, or browse all our Analyzing Apple products through the Blackfriars product store.
The target audience for this is investors who want to better understand the company and where it is going, traders who want another opinion before earnings come out, and anyone who doesn't want to spend the time and effort figuring out what's going on in one of the most close-mouthed companies in high-tech.
Think of Analyzing Apple as a cross between a financial newsletter and industry analyst research. The short, eight-page reports include detailed financial projections and graphics. Six times a year (four times the week prior to earnings reports plus two special reports around WWDC and a predicted September special event), we'll publish an analysis package that includes the report, a spreadsheet with all the projection figures, and Keynote and PowerPoint slide presentations of the same data.
Our upcoming report, iPhone Summer Heat will contain our latest thinking from the Q3 earnings call, as well as our projections for the upcoming Leopard release and the new iPods in Apple's product pipeline. This report includes quarter-by-quarter projections and analysis of Apple's business through the end of fiscal 2009, including both unit and revenue projections for iPods, iPhones, Apple TV, and other Apple products. It also includes Keynote and PowerPoint presentations of all the graphics as well as a spreadsheet containing all the figures presented, so that you can do your own analysis of the data.
But we've added what we think is a creative wrinkle to the business model: the text and Web graphics from each report are published online two to three weeks after the report is released. Online readers do not receive the report PDF, the spreadsheet, or the presentation materials; those are only available with the purchased product. But they do get the full analysis and graphics to view at their leisure, supported by advertising. We'll list each report on this page so you can view them as they become available.
The following ad-supported Analyzing Apple reports are currently available
About Blackfriars Communications, Inc.
Blackfriars Communications, Inc., headquartered in Maynard, Mass., improves how organizations communicate through consulting, executive training, and research services. With more than 25 years of experience in technology and marketing, Blackfriars' objective methodologies help companies distill, communicate, and deliver their value. On the Net: Blackfriars Communications, Inc. site: http://www.blackfriarsinc.com.